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The betting app concept took shape after some initial testing on some of the leading apps on the market for betting and gambling. A common theme among them was a weak implementation of visuals for the user to immerse themselves in the sports they were betting on. I used some hero images to set the tone for the interaction as users place their bets. In addition, I attempted to simplify the user experience by eliminating a hamburger menu altogether, and keeping everything the user will need either on the home page (directly after the splash) or in the navigation at the bottom of the screen.