Luke Ruocco Product Design

TESTIMONIALS

KIND WORDS

FROM GREAT MINDS

AND GREAT PEOPLE

"Luke brings a thoughtful perspective to every project. His natural inclination to question the status quo and explore beyond conventional approaches is particularly valuable when
a fresh set of eyes is needed. He isn't afraid to ask the critical “why” questions, which
often helps push the team to look beyond the usual way of doing things."
Heej Jones
Principal content designer at Apple (prev. Picsart)
"Luke is a brilliant UI and UX designer, always concerned with the root of the problem and finding the most appropriate solution. Luke has adapted to differing challenges and
responded positively, picking up new technologies outside of his comfort zone
while constantly improving the projects he has been assigned to."
Paul Giles
Senior designer at Canterbury Christ Church University
"Luke has always clearly shown his skills in product design. From discovery and definition,
all the way to wire framing and UI refining, he’s interested in all aspects of the design
cycle and, especially at the beginning, likes to challenge views (including his own)
and suggest alternatives."
Michele Tagliavini
Lead visual designer at Amazon
"Luke is an enthusiastic and knowledgeable product designer with a great manner. He aims high, making reference to relevant industry trends and developments, thinks things through and makes a friendly, accessible member of a UX team."
Marcus Freeman
Senior product designer at XapienAI

ABOUT LUKE

ATHLETE

LANGUAGE LOVER

STORYTELLER

DESIGNER

Life Before Design

I lived in Málaga as a kid and spent three formative years learning the language and the culture. A few years later I went to university in the USA to play college tennis. I travelled all over the country throughout the Midwest and in the South. When I was 21 years old I came back to the UK and moved to London shortly after to start my product design career. I've been working in and around The Big Smoke ever since…

I believe good design is about people. The best part of the job is being able to create and build products for real people that make a difference. I think AI will only enhance these differences and design will continue to be a driver for positive impact in the world of technology and beyond. I've been fortunate to work alongside some talented folks so far and they continue to remind me of the value of design and why it's so important now more than ever.

Get in touch

GET IN TOUCH

LETS CHAT

Email me

ROGUEONELIMITED@GMAIL.COM

©LUKERUOCCO 2025

SELECTED WORKS

VORTEXA

XAPIEN

PWC

PICSART

(01)

Vortexa is a leading energy and shipping analytics company, using AI and real-time data to provide insights on global fuel flows, helping traders, analysts, and businesses optimize decisions.

VIEW PROJECT

Live site

VORTEXA.COM

Industry

OIL & ENERGY

SHIPPING & MARITIME

COMMODITY MARKETS

Deliverables

PRODUCT DESIGN

UX/UI DOCUMENTATION

STRATEGY

(02)

PwC’s internal knowledge-sharing tool enables consultants to access insights, best practices, and firm resources, fostering collaboration and efficient problem-solving across projects and teams.

VIEW PROJECT

Live site

PWC.CO.UK

Industry

BIG FOUR CONSULTING

INTERNAL TOOLS

COMMUNICATION

Deliverables

UI DESIGN

UX/UI DOCUMENTATION

STRATEGY

(03)

XapienAI is an advanced AI platform that automates tasks, enhances decision-making, and delivers insights using machine learning and NLP, helping businesses improve efficiency and scalability.

VIEW PROJECT

Live site

XAPIENAI.COM

Industry

ANTI-MONEY LAUNDERING/KYC

Deliverables

PRODUCT DISCOVERY

UI DESIGN

DOCUMENTATION

COMING SOON!

(04)

Picsart provides AI-driven photo and video editing tools for businesses, helping enhance product visuals, create ads, and boost engagement for eCommerce brands and marketers.

VIEW PROJECT

Live site

PICSART.COM

Industry

AI IMAGE GENERATION

CONTENT CREATION

PHOTO-EDITING SOFTWARE

Deliverables

PRODUCT DESIGN

USER RESEARCH

UI DESIGN